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Bits and pieces of Google’s acquisition of FeedBurner continue to seep out. Friday marked the quiet “public” launch of AdSense for Feeds, a service that was soft-launched to a small group of AdSense users back in May.

(Credit:
CBS Interactive)

Once integrated into publishers’ RSS feeds, it’ll serve up contextually-related advertising based around the content, helping publishers make money off the growing number of users accessing their site through RSS readers instead of the site where page and ad views have been factors in revenue.

AdSense users can now set up advertising for RSS feeds, right down to what length of post gets advertising.

Google Blogoscoped’s Ionut Alex Chitu notes this release comes just a few weeks after the closure of FeedBurner’s in-house ad publishing network, meaning all new publishers will need to through AdSense to be included in in-feed advertisements.

For users who did not have access to the AdSense for Feeds menu in Google’s AdSense, it’s a pretty straightforward setup. Publishers can set ad frequency, placement, and have it only add them on content that’s over a certain size. It also employs the same “channels” tool that lets you later track ad campaigns on certain sections of your site.